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BRAND MARKETING

SOCIAL-FIRST

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SOCIAL-FIRST ⋆˙⟡

Khandy's Duolingo Portfolio by Khandaker Ridwan

As a Social Media Ideator @ Duolingo, I pitch weekly social-first concepts, produce them and post it for people to see. I also help with its community management so if you’re getting roasted by the bird—chances are you’re being roasted by me!

GAMING PARTNERSHIPS

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GAMING PARTNERSHIPS ⋆˙⟡

Event poster for 'Worlds Gala,' a League of Legends fashion event, with a black background and decorative star patterns.

Where elevated fashion meets gaming.

Imagine if League of Legends had their own MET Gala. Celebrities, community members, and content creators strut down a golden carpet, adorned in designer costumes inspired by League of Legends universes and thematics. A night to celebrate artists, showcase the unsuspecting intersectionality of fashion and gaming, highlight iconic League of Legends moments and creations!

WORLDS GALA

CLICK ME!
Colorful promotional poster for 'Let's Riot', a RIOT GAMES music festival. The text is stylized with neon effects, and the background features abstract, pastel-colored illustrations of video game characters, controllers, and gaming themes.

The music festival made with gamers in mind.

The Coachella of gaming. With the numerous groups and musical partnerships of Riot Games, a gaming music festival is inevitable. It’s time to call upon K/DA, HEARTSTEEL, True Damage, Pentakill & many more artists to display their talents on the main stage. LET’S RIOT is a unique way to bring Riot Games Music to the forefront, highlighting local and community talent while also fueling multiple strategic partnerships and brand activations.

LET’S RIOT

CLICK ME!
A promotional poster featuring the girl group ITZY with six members posing together in fashionable outfits. The background has neon green and purple colors with the words "LET'S DIT” in large neon letters and “KATSEYE PERFORMER” at the bottom.
Digital art of four animated female characters with futuristic and edgy fashion posing in front of a neon sign that says "LET'S CROSS". The text "K/DA HEADLINER" is displayed at the bottom.
Group of fantasy characters, including a dark armored figure holding a spear, a woman with red hair, a large creature with a hammer, and a skeleton, posed against a fiery background with text reading 'Let's Get Your Riot' and 'Pentakill Performer'.
Promotional poster for the Riot Games music festival in New York City, 2026, featuring K/DA, Heartsteel, and Against The Current, with images of K/DA members, performers, and event details.
Logo with the words 'WORLDS GALA' and an artistic illustration of a lion's face in a beige tone.
A stylized sepia-toned illustration of a woman in a glamorous dress, with the text WOrlds GALA in the upper right corner.
Lineup of five fantasy-themed characters with elaborate costumes and accessories, standing on a stage with a red carpet. The background features a white backdrop with gold star patterns and the text 'rough concept art made by me' at the bottom.
Collection of nine fantasy-themed digital artwork images, featuring various characters, some with armor, weapons, and mystical elements, associated with the game World of Gala.
A visual branding display with three color palette swatches, gold, black, and white, titled 'Visual Identity' and 'Words Gala.' The design features a background pattern of small gold star-like symbols on black and white backgrounds. Additional text d

MX. ASIA

CUNY Hunter College’s 1st Gender-Inclusive Asian Cultural Pageant

Group of diverse contestants in glamorous attire, some wearing traditional Asian clothing, posing at an event promoting Mx. Asia contest. Text overlay announces Mx. Asia 2024 crowning event on Sunday, May 5, at Kaye Playhouse Theater.

Join us for an intense night where 9 Asian-American contestants face off in a series of acts showcasing Asian culture, artistry and identity! Who will be crowned the inaugural Mx. Asia!?

Person standing near a wall, holding a phone, with a backpack, in front of a blue wall.
A dark scene with trees and a body of water, showing a person standing near the water's edge with text in a non-English script above them.
A person on stage giving a presentation with a dark background.

Brand Activation Event: Promotes inclusion & representation while building spirit in community. 300+ RSVPs with 50+ students aiding in production

Strategic Partnerships: 5+ strategically planned sponsorships to highlight Asian small businesses and encourage involvement. Authentic Asian drinks sponsored by MOSHI and SANZO. Luxurious South Asian custom beauty from ShopSuruchi & StudioTanais!

Promotional Campaigns: Organic social media & traditional advertising. Representative reveals, short-form fancams using trending audios & hashtags, reality TV parodies, and giveaways garnered over 100,000 views! 100+ Mx. Asia prints and fan-signing events were led for community engagement. In the course of just 5 months, @asu.mxasia garnered 500+ followers!

Learn More!
A young man with dark hair and a beard, dressed in traditional Bangladeshi attire, standing against a plain brown background and holding a sunflower. The image features decorative border designs at the corners and the text 'Nabil Shah Mr. Barisal Ban
Photograph of Isabell Mencias from Manila, Philippines, wearing a lace top and jewelry, posing in front of a brown background with decorative borders.
Cover photo of Niharika Ojha with ornate border, woman in black with gold jewelry, hand covering her face, orange background.
A young man in a navy suit stands against a brown background, casting a shadow on the wall behind him. There are decorative borders in the corners and a title at the bottom reading "Min Kyo Jeon Mr. South Korea."
Portrait of Crash Guinto, a woman with short black hair and glasses, wearing a black ruffled off-shoulder dress, surrounded by scattered papers, against a warm, brown background with decorative corner accents and illuminated text.
A woman wearing a traditional Vietnamese conical hat, holding it with both hands, surrounded by several other conical hats, with the text "Christy Nguyen Miss Vietnam" at the bottom.
A woman dressed in traditional Asian attire with hands in a prayer position, smiling gently, with a brown background and ornate decorative borders. Text overlay reads 'San San Lin Miss Burma'.
A woman wearing traditional Bangladeshi attire with a colorful floral saree and jewelry, standing against a warm brown background. Text on the image reads: 'Paula Chcow, MS Noakhali, Bangladesh'.
A woman with short black hair wearing a red traditional Chinese dress, smiling with hands clasped in front of her against a brown background, with text that reads 'Hongzhe Pang Miss China' and decorative border elements.
A woman wearing a traditional Asian silk jacket with embroidered dragon design and a wide-brimmed straw hat, sitting on the ground against a warm brown background.
Night sky with stars and a silhouette of a dog sitting on a crescent moon, with the word 'STUYFLOW' written above.

STUYFLOW

The Revival of Stuyvesant High School’s Flow Dance Team! Although it started off as a huge success, StuyFlow became smaller as the years passed by. It was time for StuyFlow to adapt to the modern marketing of successful organizations on the east coast dance scene. With my team of creative leaders, we successfully brought in over 250% increase in membership along with over 10 collaborations and created a name for ourselves in Stuyvesant’s dance community; going from one of the smallest clubs to one of the most popular dance organizations to this day!

Starry night sky with numerous stars and purple clouds
A person stands on a waterfront promenade at night, with city lights and skyscrapers in the background, illuminated by purple lights on their body.
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StUYFLOW PROMOTIONAL MATERIALS

These videos were key players in bringing reviving the dying organization. The trailers below were reshared immensely over Stuyvesant High Schools primary forum (Facebook), attracting many to sign up. The high quality videos and Gen Z friendly editing style (shoutout Joanna Zheng) played a big part in its engagement.

CLASH OF THE CUNYS

Pixel art style cover for Clash of the CUNYs Overwatch 2 Edition, featuring pixelated characters from Overwatch flying and fighting in a cityscape at night with a moon and stars.

An Overwatch Collegiate Tournament uniting student organizations from 3 City Universities of New York (CUNY)! Clash of the CUNYs was made to build community creatively and inclusively.

Linking Filipino organizations across Hunter College, Baruch College, and City College, Clash of the CUNYs created a respectful gaming tournament while highlighting small artists and businesses in these schools.

This fully student-led event produced over 120 consistent views on Twitch and had over 30 people participate in its production.

Check out how we accomplished this in the in-depth event breakdown and analysis in the slideshow below!

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CASE STUDIES & CONCEPTS

CASE STUDIES & CONCEPTS

lol WORLDS

League of Legends World Championship Analysis & Marketing Concept

During my time in undergrad, my marketing professor dared us to reimagine the marketing for a theatrical production or an arts show. I take a lot of personal creative and artistic inspiration from the gaming industry with games such as League of Legends, Overwatch, Genshin Impact & more. Swipe below to check out how I analyze the League of Legends Worlds Championship through a marketing lens and how I reimagined and added onto its marketing! Feel free to read deeper into my analysis & pitch here: WORLDS Analysis & Pitch Deck.

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Event poster for Worlds 24, featuring a logo with an axe and flames, and text indicating analysis and pitch deck.
Green promotional graphic for Metro High Spirit Week celebrating 50 years forward, with outlines of hands shaking and event details in white text.

50 Years Forward

Metro High Spirit Week Event & Ad Concept

Metro High School was ranked the BEST highschool in St. Louis, Missouri. Being the best high school unfortunately doesn’t give them extra benefits; these kids deserve more! Metro High School’s gym is decades old with really poor equipment. The metro high school administration sought to give their students a better experience by raising funds and spreading more awareness for the need of new equipment and facilities. Here is how WE imagine a series of events to raise money and awareness, targeting the St. Louis community and Metro High School alumni. Check it out!

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