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BRAND MARKETING
A SHOWCASE OF activation events, strategic partnerships, brand identities & social media promotional campaigns!
Where elevated fashion meets gaming.
Imagine if League of Legends had their own MET Gala. Celebrities, community members, and content creators strut down a golden carpet, adorned in designer costumes inspired by League of Legends universes and thematics. A night to celebrate artists, showcase the unsuspecting intersectionality of fashion and gaming, highlight iconic League of Legends moments and creations!
WORLDS GALA
The music festival made with gamers in mind.
The Coachella of gaming. With the numerous groups and musical partnerships of Riot Games, a gaming music festival is inevitable. It’s time to call upon K/DA, HEARTSTEEL, True Damage, Pentakill & many more artists to display their talents on the main stage. LET’S RIOT is a unique way to bring Riot Games Music to the forefront, highlighting local and community talent while also fueling multiple strategic partnerships and brand activations.
LET’S RIOT
MX. ASIA
CUNY Hunter College’s 1st Gender-Inclusive Asian Cultural Pageant
Join us for an intense night where 9 Asian-American contestants face off in a series of acts showcasing Asian culture, artistry and identity! Who will be crowned the inaugural Mx. Asia!?
Brand Activation Event: Promotes inclusion & representation while building spirit in community. 300+ RSVPs with 50+ students aiding in production
Strategic Partnerships: 5+ strategically planned sponsorships to highlight Asian small businesses and encourage involvement. Authentic Asian drinks sponsored by MOSHI and SANZO. Luxurious South Asian custom beauty from ShopSuruchi & StudioTanais!
Promotional Campaigns: Organic social media & traditional advertising. Representative reveals, short-form fancams using trending audios & hashtags, reality TV parodies, and giveaways garnered over 100,000 views! 100+ Mx. Asia prints and fan-signing events were led for community engagement. In the course of just 5 months, @asu.mxasia garnered 500+ followers!
CLASH OF THE CUNYS
An Overwatch Collegiate Tournament uniting student organizations from 3 City Universities of New York (CUNY)! Clash of the CUNYs was made to build community creatively and inclusively.
Linking Filipino organizations across Hunter College, Baruch College, and City College, Clash of the CUNYs created a respectful gaming tournament while highlighting small artists and businesses in these schools.
This fully student-led event produced over 120 consistent views on Twitch and had over 30 people participate in its production.
Check out how we accomplished this in the in-depth event breakdown and analysis in the slideshow below!
STUYFLOW
The Revival of Stuyvesant High School’s Flow Dance Team! Although it started off as a huge success, StuyFlow became smaller as the years passed by. It was time for StuyFlow to adapt to the modern marketing of successful organizations on the east coast dance scene. With my team of creative leaders, we successfully brought in over 250% increase in membership along with over 10 collaborations and created a name for ourselves in Stuyvesant’s dance community; going from one of the smallest clubs to one of the most popular dance organizations to this day!
CASE STUDIES & CONCEPTS
CASE STUDIES & CONCEPTS
lol WORLDS
League of Legends World Championship Analysis & Marketing Concept
During my time in undergrad, my marketing professor dared us to reimagine the marketing for a theatrical production or an arts show. I take a lot of personal creative and artistic inspiration from the gaming industry with games such as League of Legends, Overwatch, Genshin Impact & more. Swipe below to check out how I analyze the League of Legends Worlds Championship through a marketing lens and how I reimagined and added onto its marketing! Feel free to read deeper into my analysis & pitch here: WORLDS Analysis & Pitch Deck.
50 Years Forward
Metro High Spirit Week Event & Ad Concept
Metro High School was ranked the BEST highschool in St. Louis, Missouri. Being the best high school unfortunately doesn’t give them extra benefits; these kids deserve more! Metro High School’s gym is decades old with really poor equipment. The metro high school administration sought to give their students a better experience by raising funds and spreading more awareness for the need of new equipment and facilities. Here is how WE imagine a series of events to raise money and awareness, targeting the St. Louis community and Metro High School alumni. Check it out!