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BRAND MARKETING
A SHOWCASE OF activation events, strategic partnerships, brand identities & social media promotional campaigns!
MX. ASIA
CUNY Hunter College’s 1st Gender-Inclusive Pan-Asian Cultral Pageant
Join us for an intense night where 9 Asian-American contestants face off in a series of acts showcasing Asian culture, artistry and identity! Who will be crowned the inaugural Mx. Asia!?
Cultural Portion
Evening Walk
Talent Portion
Brand Activation Event: Promotes the Asian Student Union’s commitment to inclusion & representation while building spirit in Hunter College’s inactive community. Over 250 in audience with over 50 students aiding in production
Strategic Partnerships: 5+ strategically planned sponsorships to highlight Asian small businesses and encourage involvement. Authentic East & South East Asian drinks sponsored by MOSHI and SANZO. Luxurious South Asian custom jewelry & makeup from ShopSuruchi & StudioTanais! Partnerships with Hunter USG & the Asian-American Studies Program for merchandise raffles and Mx. Asia advertising
Promotional Campaigns: In-depth promotional campaign consisting of organic social media & traditional advertising. Representative reveals, short-form fancams using trending audios & hashtags, reality TV parodies and giveaways garnered over 100,000 views! Hundreds of Mx. Asia posters were handed out and fan-signing events were led for community engagement. In the course of just 5 months, @asu.mxasia garnered over 500 followers
Visual Identity: Gold, brown & beige were used to express a form of subtle regality. Semi-opqaue line drawings work hand-in-hand with the brown-toned color palette to represent henna, paying homage to underrepresented groups of the Asian content. Crown motifs were used to further convey a message of elegance. These elements remained consistent throughout all of Mx. Asia’s creative assets
As its Creative Director & Brand Marketing Leaf, some of my tasks included conceptualizing and creating the overall show structure, crafting the brand/visual identity of Mx. Asia, delegating specific tasks to different teams, leading the media production, spearheading the social media marketing campaign & more. Read about the in-depth experience of planning Mx. Asia in the slideshow below!
CLASH OF THE CUNYS
An Overwatch 2 College Tournament uniting student organizations from 3 City Universities of New York (CUNY)! It’s not easy to network in CUNY schools due to the lack of spirit and almost anti-social environment. Clash of the CUNYs was made to combat this issue in a creative and inclusive way. Linking Filipino organizations within Hunter College, Baruch College and City College, Clash of the CUNYs created a respectful gaming tournament while highlight small artists and businesses in CUNY schools. This fully student-led event produced over 120 consistent views on Twitch and had over 30 people participate in its production. A highlight of this event is defying the stereotypes of a male-dominated toxic gaming community as we pride ourselves in the sportsmanship shown in this tournament as well as the diverse demographic of players. Additionally, I wanted this to be more than just a tournament. Taking inspiration from e-sport championships, I wanted this to be a spectacle for both players and viewers to enjoy! Check out how we accomplished this in the in-depth event breakdown and analysis in the slideshow below!
STUYFLOW
The Revival of Stuyvesant High School’s Flow Dance Team! Although it started off as a huge success, StuyFlow became smaller as the years passed by. It was time for StuyFlow to adapt to the modern marketing of successful organizations on the east coast dance scene. With my team of creative leaders, we successfully brought in over 250% increase in membership along with many collaborations and created a name for ourselves in Stuyvesant’s dance community; going from one of the smallest clubs to one of the most popular dance organizations to this day!
StuyFlow was my first introduction in leadership as well as marketing. Due to the fear of the organization dying off with its small club membership, my team and I had to learn marketing tactics and quickly. Through increased social media content, creative conceptualization, subtle marketing campaigns and more innovative choreographies, I learned my love for project/team management, collaboration and creative advertising. Although this may have been my first try at marketing, I’m very proud of what my team and I were able to do with the little resources we had—especially seeing the longevity of our actions with the student organizations standing tall 5-6 years after our reign. Read more in the slideshow below!
CASE STUDIES & CONCEPTS
CASE STUDIES & CONCEPTS
The WORLDS Gala
League of Legends World Championship Analysis & Marketing Concept
During my time in undergrad, my marketing professor dared us to reimagine the marketing for a theatrical production or an arts show. I take a lot of personal creative and artistic inspiration from the gaming industry with games such as League of Legends, Overwatch, Genshin Impact & more. Swipe below to check out how I analyze the League of Legends Worlds Championship through a marketing lens and how I reimagined and added onto its marketing! Feel free to read deeper into my analysis & pitch here: WORLDS Analysis & Pitch Deck.
50 Years Forward
Metro High Spirit Week Event & Ad Concept
Metro High School was ranked the BEST highschool in St. Louis, Missouri. Being the best high school unfortunately doesn’t give them extra benefits; these kids deserve more! Metro High School’s gym is decades old with really poor equipment. The metro high school administration sought to give their students a better experience by raising funds and spreading more awareness for the need of new equipment and facilities. Here is how WE imagine a series of events to raise money and awareness, targeting the St. Louis community and Metro High School alumni. Check it out!